The Power Grip Matte Primer is a gel-based, sticky mattifying face primer. It works like “double-sided tape” for your makeup, gripping it for long-lasting wear while controlling excess oil and shine to create a smooth, balanced, matte finish.
Here's a clear and complete overview of the e.l.f. Power Grip Matte Primer (26 ml / 0.87 fl oz):
Product Description
The Power Grip Matte Primer is a gel-based, sticky mattifying face primer. It works like “double-sided tape” for your makeup, gripping it for long-lasting wear while controlling excess oil and shine to create a smooth, balanced, matte finish.
It is the matte version of the famous original Power Grip Primer (the pink one with dewy/glowy finish). Perfect for oily, combination, and normal skin types who want a shine-free base.
Key Features
Finish: Matte / shine-free (helps minimize the look of oil and shine throughout the day)
Texture: Sticky, tacky gel formula that feels slightly “gluey” when applied (this is what gives the strong grip)
Grip & Wear: Excellent makeup adhesion — helps foundation and makeup stay put for hours without separating or fading
Benefits:
Reduces the appearance of excess oil and shine
Creates a smooth canvas for foundation
Helps blur the look of pores
Lightweight and non-cakey when set properly
Application: Apply a thin layer on clean skin before foundation. Let it set for a few seconds (it feels tacky). Works great with all skin tones and is suitable for daily use.
Formula Highlights
Vegan and Cruelty-free
“e.l.f. clean” formula
Made in Fair Trade Certified™ facilities
Key ingredients:
Lemon Myrtle Blend (Backhousia Citriodora Leaf Extract) → helps control shine and oil Niacinamide → brightens, smooths skin tone, and helps with pore appearance
Glycerin & Silica → hydration + mattifying effect Tocopherol (Vitamin E) → skin conditioning
Formulated without: Parabens, phthalates, sulfates, fragrances, and essential oils
Alcohol-free and non-comedogenic
Who It's For
Best for oily and combination skin
Also suitable for dry or normal skin if you prefer a matte base
e.l.f. Beauty (Eyes, Lips, Face) is one of the fastest-growing cosmetics companies in the world. Founded in 2004 in New York with the bold idea of selling high-quality makeup for just $1, it has become a leader in the “masstige” segment — premium quality at accessible prices.
