New products

Lips that last. Introducing Infallible Matte Lip Crayon, our first matte lip crayon with lasting wear and saturated color. The creamy lip crayon features an ergonomic mechanical tip for easy application and one-swipe coverage on the go.

DREAM LONG Stop Scissors Cream de L’Oréal Elvive. A reconstructive shampoo that repairs and protects long hair and ends with a tendency to split.

ACCORD PARFAIT blush from L'Oréal Paris . Powder blush with micronized pigments responsible for providing an intense and pure color.

REVITALIFT Serum by L'Oréal. Moisturizing and anti-wrinkle serum for all skin types that has an instant smoothing effect.

AIR VOLUME MEGA waterproof from L'Oréal Paris . Mascara for extreme volume, but light as air. Now with a waterproof formula for long-lasting wear. Still, it removes makeup easily with hot water.

Prime Lab Redness Eraser is the latest addition to the L'Oréal Paris family of dermocosmetic primers.

ACCORD PARFAIT NUDE tinted serum by L'ORÉAL PARIS With 1% pure Hyaluronic Acid.

BRILLIANT SIGNATURE gloss by L'ORÉAL PARIS . Liquid lipstick with an intense and long-lasting glossy finish. Its light texture wraps your lips in an intense color until you get a second skin effect.

LIFE'S A PEACH skin awakening blush by L'ORÉAL PARIS . Blush that gives a touch of natural light to the face. Achieving a healthy appearance with a glow effect is already possible.

Reset your damaged hair for a deep repair with the L'Oréal Paris Elvive Bond Repair rescue pre-shampoo, the No. 1 step and star product of our hair repair routine from within, get 82% more reconstructed hair bonds and a 98% less breakage. 

Our Elvive Color Vive Violet Toning Shampoo is the solution for women with blonde, bleached, white, grey or highlighted hair, as its violet pigments allow them to instantly neutralise orange and yellowish reflections.

The Power Age Multi-Action Anti-Ageing Serum from L'Oreal Paris Men Expert is boosted with a powerful combination of 2 types of Hyaluronic Acids; MICRO [HA] goes into the upper skin layers to fight ageing signs, MACRO [HA] remains on skin upper layers to instantly hydrate skin.